{"result":1,"isSchool":1,"isBaoKaoZhiNanShow":1,"iszhaoShengXinXiShow":1,"isKaoShiDongTaiShow":0,"baoKaoZhiNan":{"title":"报考指南","list":[{"name":"学校简介","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d309"},{"name":"院系简介","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d310"},{"name":"学科\u0026专业","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d311"},{"name":"招生统计","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d316"},{"name":"培养政策","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d317"},{"name":"历年分数线","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d320"}]},"zhaoShengXinXi":{"title":"招生信息","list":[{"name":"招生简章","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d313"},{"name":"专业目录","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d314"},{"name":"参考书目","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d315"},{"name":"复试信息","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d318"},{"name":"调剂信息","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d319"},{"name":"成绩查询","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d321"},{"name":"推荐免试","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d323"}]},"kaoShiDongTai":{},"frameFolderUID":"","jiaocaiList":[{"name":"张汉熙《高级英语》","url":"http://book.100xuexi.com/view/book/496956.html","isLink":1,"category":{"categoryId":3243,"categoryName":"其他","haveChild":false}}]}

在电脑上阅读

您可以在网页上在线阅读本书，也可以将本书下载到电脑试用。

收藏

[AI电子书]居延安《公共关系学》（第5版）配套题库（含考研真题）AI讲解章目配套习题解析 {"result":1,"isSchool":1,"isBaoKaoZhiNanShow":1,"iszhaoShengXinXiShow":1,"isKaoShiDongTaiShow":0,"baoKaoZhiNan":{"title":"报考指南","list":[{"name":"学校简介","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d309"},{"name":"院系简介","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d310"},{"name":"学科\u0026专业","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d311"},{"name":"招生统计","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d316"},{"name":"培养政策","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d317"},{"name":"历年分数线","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d320"}]},"zhaoShengXinXi":{"title":"招生信息","list":[{"name":"招生简章","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d313"},{"name":"专业目录","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d314"},{"name":"参考书目","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d315"},{"name":"复试信息","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d318"},{"name":"调剂信息","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d319"},{"name":"成绩查询","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d321"},{"name":"推荐免试","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d323"}]},"kaoShiDongTai":{},"frameFolderUID":"","jiaocaiList":[{"name":"张汉熙《高级英语》","url":"http://book.100xuexi.com/view/book/496956.html","isLink":1,"category":{"categoryId":3243,"categoryName":"其他","haveChild":false}}]}

更新时间：2025-02-06

阅读次数：670次

下载版适用系统：Win10/Win8/Win7

说明：本产品为虚拟产品，不支持退换货。

内容简介

本书是居延安《公共关系学》（第5版）教材的配套题库，严格按照教材的章目编排，精选与各章内容配套的习题进行详解，并对相关重要知识点进行了延伸，所选试题基本涵盖了每章的考点和难点。

目录

第1章　导论：公共关系和公共关系学

第2章　公共关系的渊源、兴起与发展

第3章　社会关系和公共关系

第4章　公共关系的构成要素

第5章　公共关系的职能和作用

第6章　公共关系的类型

第7章　公共关系的规范和准则

第8章　作为“关系管理”的公共关系

第9章　公共关系实务操作之一：调查与策划

第10章　公共关系实务操作之二：口语传播

第11章　公共关系实务操作之三：文字传播

第12章　公共关系实务操作之四：实像传播

第13章　公共关系实务操作之五：大众传播的整合运用

第14章　公共关系实务操作之六：网络传播

第15章　公共关系实务操作之七：危机传播管理

第16章　公共关系专职机构和专业人员

本科目参考教材（供参考）

张汉熙《高级英语》

产品界面及功能

常见问题

用户评分

评分不足

undefined个评分

点击星星，给出您的评价

作者简介

圣才电子书（新三板公司，股票代码831611），是一家研发、制作各种融媒体电子书的专业性公司，国家高新技术企业、中关村高新技术企业、版权示范单位，公司现拥有10万种自有版权的融媒体电子书，APP注册用户近1000万，致力于打造融媒体电子书制作、发布与阅读平台。公司的主要业务有：

1．研发、制作并销售各种考试电子书（视频、题库等）

公司历时20年研发了各种考试（学历、等级、职称资格等）和经典教材（经管、外语、理工等）配套辅导的10万种电子书（视频、题库等），电子书中植入了视频课程，并自带直播答疑等互动功能。其中，高清视频近2万小时，覆盖近百种考试及千余种经典教材。

2．打造人人可制作、销售融媒体电子书的知识变现平台

圣才电子书平台是一家人人可开设知识店铺以制作、发布、分享并销售电子书（图文、视频、音频、直播）的知识变现平台。每个人都可以免费制作自有版权的融媒体电子书（可插入视频、音频、图片、动漫等），也可以自行设置价格进行销售。

3．为政府、企业及个人制作融媒体电子书

一般单位都有纸版宣传册，但不能及时更新内容，也不能插入视频。我们整理贵单位相关的图文、视频、音频等资料，制作一本介绍贵单位或产品的融媒体电子书，电子书可植入视频（如宣传片）、音频、AR、VR、动漫等，图片可随意修改、美化、搭配、涂鸦旋转等。电子书的版权归贵单位所有。

圣才学习网（www.100xuexi.com）为公司旗下的主营业务网站，主要研发、制作并销售公司的10万种电子书（视频、题库等），为全国各类考试和专业课学习提供名师网络课程、电子书、题库（免费下载，送手机版）等全方位教育服务。

圣才考研网（kaoyan.100xuexi.com）是圣才学习网旗下的考研考博专业网站，提供考研公共课和全国各高校管理类专业考研考博辅导班（一对一辅导、网授精讲班、直播等）、电子书、题库（免费下载，送手机版）、全套资料（历年真题及答案、笔记讲义等）、国内外经典教材名师讲堂、考研教辅图书等。

圣才电子书（e.100xuexi.com）——公司投入千万资金开发的电子书制作与发布平台，拥有10万余种全国各类考试和专业课学习的电子书，其特色有：视频讲解、知识点串联、智能笔记、全文检索、多端并用（电脑、手机、平板）。

圣才题库（tk.100xuexi.com）——公司自主开发了具有强大功能的圣才题库，拥有各类考试和专业课的1000万道习题（3000多G），所有试题均提供答案和解析，其特色有：视频讲解、知识点串联、智能交互、做题统计、多端并用（电脑、手机、平板）。

{"result":1,"isSchool":1,"isBaoKaoZhiNanShow":1,"iszhaoShengXinXiShow":1,"isKaoShiDongTaiShow":0,"baoKaoZhiNan":{"title":"报考指南","list":[{"name":"学校简介","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d309"},{"name":"院系简介","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d310"},{"name":"学科\u0026专业","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d311"},{"name":"招生统计","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d316"},{"name":"培养政策","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d317"},{"name":"历年分数线","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d320"}]},"zhaoShengXinXi":{"title":"招生信息","list":[{"name":"招生简章","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d313"},{"name":"专业目录","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d314"},{"name":"参考书目","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d315"},{"name":"复试信息","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d318"},{"name":"调剂信息","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d319"},{"name":"成绩查询","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d321"},{"name":"推荐免试","url":"https%3a%2f%2fkaoyan.100xuexi.com%2fWebSpecF%2fEnrolTLists.aspx%3fSId%3d7BB16D4A-4084-4E11-BB0D-DB2A9CEE1CA7%26TId%3d323"}]},"kaoShiDongTai":{},"frameFolderUID":"","jiaocaiList":[{"name":"张汉熙《高级英语》","url":"http://book.100xuexi.com/view/book/496956.html","isLink":1,"category":{"categoryId":3243,"categoryName":"其他","haveChild":false}}]}

在手机上阅读

用圣才APP或微信扫一扫，在手机上使用本产品。

如何开通手机版？

查看图文说明>> 查看视频演示>>

安卓版，下载到电脑 iOS版，下载到电脑

支持设备

手机网页

报考指南

招生信息

正在加载名片...

发表评论

提交

×

【提醒】凡购买纸书的用户扫码即可免费领取本大礼包！

如果你已购买纸书，请扫一扫封面右上角的二维码，如下图：

特别注意

电脑版购书大礼包使用方式：登录圣才学习网（https://user.100xuexi.com/login.aspx），账号为领取大礼包时提交的手机号，登录后点击页面顶端的“查看已购”即可。

所有购书用户均可加入圣才学员备考交流QQ群，获取考试资讯、了解备考指南、学友交流、名师互动一应俱全！

微信公众号：圣才学习网（微信里搜索：sc100xuexi）
微博：圣才学习网http://weibo.com/sc100xuexi

更多其他备考QQ群，请查看“圣才社群”

1 / 0

点击星星，给出您的评价

取消

提交

本产品由河南电子音像出版社提供网络出版和阅读服务

Copyright 2007–2023 www.100xuexi.com All rights reserved 圣才学习网版权所有

全国热线：400-900-8858（09:00-22:00），18001260133（09:00-22:00）

增值电信业务经营许可证出版物经营许可证网络文化经营许可证广播电视节目制作经营许可证

京ICP备09054306号-30 鄂公网安备 42018502007632号营业执照

国家高新技术企业中关村高新技术企业

正在尝试启动圣才客户端，请稍候...

电子书下载

关闭

安装圣才客户端

已安装，点此启动

售前咨询

售后服务

考研考证就用圣才APP

扫码下载圣才APP